The "security by design" approach is gaining momentum. Despite this positive trend, we observe that the choice of a comprehensive security solution covering IoT device full life cycle is not enough taken into account.

Embedded systems and IoT systems are increasingly exposed to a wider range of new security threats, and this trend will accelerate. Unfortunately, in ecosystems where the supply chain is complex, selecting and implementing the right security could be challenging. Furthermore, it is frequent that managers making decisions on security levels are not the ones who will be held accountable for their choices.

When the mainstream press talks about counterfeiting, the first examples that come to their mind are fashion, jewelry, perfumes and drugs. The global counterfeit and pirated products industry accounts for up to 2.5 % of global trade, or the equivalent of US$ 461 billion (EUR 381 billion) according to the European Economic and Social Committee (EESC), this is equivalent to the GDP of Austria, or that of Ireland and the Czech Republic combined.